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Host: Gavin Knowles

Guest: James Ballinger

Supermarkets deliberately ensure the smell of fresh bread makes it way on to the aisles to encourage us to buy fresh bread.

James Ballinger from the Behavioural Agency takes us on this journey to briefly explains of how businesses use behavioural sciences and customer bias' to influence behaviour.

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Host: Gavin Knowles

Guest: James Ballinger

Supermarkets deliberately ensure the smell of fresh bread makes it way on to the aisles to encourage us to buy fresh bread.

James Ballinger from the Behavioural Agency takes us on this journey to briefly explains of how businesses use behavioural sciences and customer bias' to influence behaviour.